AI for CRM

Our solutions utilise AI-powered insights such as a regular flow of automated optimisation suggestions for Google Ads and Microsoft that reduce ad spend waste and improve overall campaign performance. It allows us to spend less time on manual analysis and more time on what matters.

AI-Powered Paid Search Features

  • Impact Ratings

    Our AI tools rate each optimisation suggestion as either high, mid or low impact and a list of opportunities is regularly outputted to improve performance, reduce spend waste, implement best practices and suggestions for improving the structure.

  • Identification of Opportunities

    AI-enabled tools list opportunities such as ad extensions, budget impression share issues and conflicting negative terms.

    It also offers ways to improve performance, enabling us to deal with optimisations quicker, including highlighting disapproved ads, quality score issues, responsive search ads recommendations, ad groups with too many keywords and more.

  • Automated Optimisations

    We can also automate optimisations by setting complex rules based on required outcomes (for example RoI) and creative rules in order to pause or activate ads automatically or to a schedule.

FIND OUT MORE

We would love to talk to you about how our AI-driven services help to manage CRM better.